The architects transformed the through-block passage off Times Square into a multimedia showcase promoting Bertelsmann’s brands and highlighting record releases, events related to Bertelsmann’s artists, writers or publishing/multimedia authors.

AP Digital Studio created visualizations of exterior signature elements, interior fixed and audio-visual elements and presentations ranging from elevations/floor plans boards to animated walkthroughs of exterior or flythroughs showing light mast options – all from the same 3D model..